Sensory marketing
People are surrounded by thousands of advertisements on a daily basis. Our brains can’t
process even a fraction of them. Sensory marketing offers you countless tools to create a
more memorable brand or product.
Sensory marketing is extremely effective in increasing sales. Studies have shown that sense
marketing increased sales by up to 10% in a whole department.
A positive image of the place of purchase helps create a stronger relationship between
business and consumer, which is why it is vital to observe the effects of sensory marketing for
a longer period of time. It is natural for people to spend more time in places that are more
pleasant.